Weavv

The Problem

Someone suggests a night out in the group chat. Everyone's keen. Then comes the “when are you free?” message, the unanswered poll, the thread that goes quiet. Two weeks later, it never happened.

Two thirds of social plans made in the UK die exactly like this. Not because people don't want to meet up—but because the process of actually making it happen is exhausting enough that doing nothing wins.

What Weavv Does

Weavv gets plans out of the group chat and into real life. It works by learning what you and your friends actually want to do—not through endless polls and questions, but through a daily discovery experience where you swipe on activity ideas to build a taste profile over time.

When Weavv notices that a few of you are all feeling the same kind of night, it quietly nudges someone to make it happen. One tap, and you're coordinating—no friction, no awkward “so are we actually doing this?” message required. The more people use it, the smarter it gets.

My Role

I co-founded Weavv with Jake Goldschmidt. I lead product, design, and strategy—deciding what we build, why we build it, and how it should feel to use. I've spoken to hundreds of people about their coordination nightmares, and everything we build flows from what I learned in those conversations.

• End-to-end product direction, UX writing, and delivery
• Taste-profile engine design—preferences learned passively, not through polls
• Mobile-first UI/UX, iterated with real users from day one
• London-focused go-to-market strategy and early community growth

What I've Learned

The reason plans fall apart isn't that people are bad at scheduling. It's that committing to something—publicly, in a group—carries social weight that most people would rather avoid than deal with. The product that solves this has to make saying yes feel easy, even obvious.

That means the technology should be invisible. You shouldn't feel like you're using an AI. You should just feel like your social life suddenly got easier.

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