Work · Weavv
Weavv
A daily drop of things to do, so the night out actually happens.
The problem
Someone suggests a night out in the group chat. Everyone’s keen. Then comes the “when are you free?” message, the poll nobody answers, the thread that goes quiet. Two weeks later it never happened.1
It isn’t that people don’t want to meet up. It’s that the process of making it happen is tiring enough that doing nothing wins.
What it does
Weavv sends a handful of things to do every day. You swipe. There are no polls and no questions — over time it learns what you and your friends actually like from what you keep saying yes to.
When it notices a few of you are in the mood for the same kind of night, it quietly nudges one of you to make the call. One tap and you’re coordinating. No “so are we actually doing this?” message required. The more people use it, the better the drop gets.
My role
I co-founded Weavv with Jake Goldschmidt and lead product, design and strategy — what we build, why, and how it should feel to use.
- End-to-end product direction, UX writing and delivery
- Taste-profile design — preferences learned passively, never asked for
- Mobile-first interface, iterated with real users from day one
- London-focused go-to-market and early community growth
What I’ve learned
The reason plans fall apart isn’t that people are bad at scheduling. It’s that committing out loud, in front of a group, carries a social cost most people would rather avoid than pay. The product that solves this has to make saying yes feel obvious.
Which means the technology should be invisible. You shouldn’t feel like you’re using an AI. You should feel like your social life got easier.