About
History, then Management, then building things.
I read History at Cambridge and took a First. Then I switched to Management Studies — not to stop thinking like a historian, but to point it at something I could build.
The long version
History teaches you to look for the pattern, distrust the tidy explanation, and ask who benefits. Management taught me to ship before the analysis is finished. Most of what I’ve done since sits between those two habits.
For two years I ran Cambridge University Jewish Society1 — 400 members, a campus arguing about us in public, and a phone that rang whenever a journalist had a deadline. I liaised with police on security, negotiated with colleges, briefed national press, and kept a community running through it. We put on the first Passover on campus in seventeen years.
Before Weavv I built ShopStation, a pricing tool for independent grocers. I interviewed twelve retailers, built the database, and learned from the inside what a market that doesn’t want software looks like. It’s dormant now. It was worth the year.
Now I’m building Weavv2 with Jake Goldschmidt: a daily drop of things to do, so the plan in the group chat actually happens. I’ve spoken to hundreds of people about how their plans fall apart, and everything we build comes out of those conversations.
Currently
- Building Weavv — product, design and go-to-market. London first.
- Finishing Management Studies at Cambridge. Graduating June 2026.
- Writing about campus politics, the press, and building things.